Why does color affect appetite?

How does colour affect appetite? What colors decrease appetite? What color makes you hungry and why?

Did you know that the color of the food you eat can affect your appetite? Learn all about the fascinating world of color psychology and how it impacts your dining experience in this informative blog article.

Have you ever sat down to a plate of food and found yourself suddenly feeling less hungry than you thought you were? Or maybe you've experienced the opposite and found that certain colors of food seem to make you more ravenous than usual? Believe it or not, there's a good reason for these reactions. The color of our food can actually have a significant impact on our appetite - and here's why.

Color Psychology and Appetite

To understand why color affects our appetite, we need to delve into the world of color psychology. This is the study of how different colors can influence our emotions, thoughts, and behaviors. While it might sound like a niche field, color psychology has been used for everything from branding to interior design. And when it comes to food, it can have a big impact on how we perceive the flavors, aromas, and textures of what we eat.

One of the key aspects of color psychology is that different colors are associated with different emotions and feelings. For example, warm colors like red and yellow are often associated with energy, excitement, and happiness. Cool colors like blue and green, on the other hand, tend to be more calming and soothing.

How Colors Affect Our Appetite

So, how do these emotional associations translate to our appetite? Let's take a closer look at some of the most common food colors and how they can impact our hunger levels.

Red: Red is a color that's often associated with energy, passion, and excitement. When it comes to food, red can be a real appetite stimulant. This is why you'll often see it used in fast food logos and marketing - it's designed to get your mouth watering and your hunger pangs kicking in. When you see a juicy red apple or a perfectly cooked steak, you're likely to feel more hungry than if you were looking at the same food in a different color.

Yellow and Orange: Like red, colors in the yellow-orange spectrum are often used to stimulate appetite. Think of how much your mouth waters at the sight of a perfectly golden-brown French fry, for example. These colors are often associated with warmth, excitement, and cheerfulness, which can turn into hunger pangs when we see them on our plates.

Green: While green might not seem like an obvious choice for appetite stimulation, it can actually be quite effective in certain contexts. Foods that are naturally green like leafy vegetables or kiwis can have an appetite-suppressing effect when eaten alone. But when green is paired with other colors like red or yellow, it can be a refreshing and invigorating addition to a meal.

Blue: Blue is one of the least appetizing colors when it comes to food. There aren't many naturally occurring blue foods, and those that do exist (like blueberries) are often quite tart. Blue is also associated with calm and tranquility, which can be helpful for managing stress and promoting relaxation - but not so helpful when it comes to hunger.

White and Brown: These colors are often associated with comfort and familiarity, which can actually have a negative impact on appetite. When we see beige or brown food like bread or pasta, our brains associate it with dullness and monotony, which can make us feel less hungry overall.


The next time you sit down to eat, take a moment to consider the colors on your plate. Are they warm and inviting, or cool and calming? Do they make you feel hungry, or do they turn you off of your meal? By understanding the principles of color psychology and how they relate to appetite, you can start to make informed choices about the food you eat and the colors you surround yourself with.

In conclusion, color psychology is a fascinating field with many implications for our daily lives - even when it comes to something as mundane as eating. By paying attention to the way colors affect our appetite, we can gain more control over our eating habits and make healthier choices overall. So go forth and eat colorfully!

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